最后更新时间:IST 2022 年 9 月 21 日 16:59
印度德里
YouTube Shorts 在短时间内流行起来
“无论他们是否使用音乐,收入份额都保持不变,”YouTube 说
YouTube 宣布了一项新计划,该计划将允许创作者在 2023 年通过授权音乐通过他们的短片和长视频获利。
该公司推出了“创作者音乐”,让 YouTube 创作者可以轻松访问不断增长的音乐目录,以便在他们的长篇视频中使用。
YouTube 创作者产品副总裁 Amjad Hanif 表示:“创作者现在可以购买价格合理的高质量音乐许可证,为他们提供充分的盈利潜力——他们将保持与通常在没有任何音乐的视频上获得的相同的收入份额。”在一份声明中。
Those creators who don’t want to buy a license up front, they’ll be able to use songs and share revenue with the track’s artist and associated rights holders.
“Creator Music, currently in beta in the US and expanding to more countries in 2023, will offer a streamlined process for creators they’ll be able to instantly see the terms for their song selection,” Hanif said during the Made on YouTube’ event late on Tuesday.
The company said that revenue sharing is also coming to YouTube Shorts. Beginning in early 2023, current and future YouTube Partner Programme (YPP) creators will be eligible for revenue sharing on Shorts. “In Shorts, ads run between videos in the Shorts Feed. So, every month, revenue from these ads will be added together and used to reward Shorts creators and help cover costs of music licensing,” said the company.
从分配给创作者的总金额中,他们将保留 45% 的收入,根据他们在 Shorts 总观看次数中的份额分配。
“无论他们是否使用音乐,收入份额都保持不变,”YouTube 说。该公司还向数千名创作者推出了 Super Thanks for Shorts 测试版,预计明年将全面推出。
观众可以表达对他们最喜欢的 Shorts 的欣赏,创作者可以通过购买的、突出显示的 SuperThanks 评论与他们的粉丝互动。