购物者预计这个假期会在小企业消费更多:“看起来比去年更繁荣”


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2022 年 11 月 24 日 / 下午 7:01 / CBS 新闻


更多的购物者预计会在小企业消费

更多购物者预计将在小型企业消费 02:20

美国零售联合会估计,从感恩节到网络星期一,将有创纪录的 1.66 亿人购物。


在加利福尼亚州洛杉矶拥有 Classic Toys 商店的 Don Queen 正在为假期高峰做准备,他在货架上摆满了过去的玩具。


“它看起来比去年更繁荣,”奎恩说。


根据科技公司 Capterra 的数据,最近的一项调查显示,63% 的小型零售商预计这个假日季的利润会更高。据 Bankrate 估计,与黑色星期五相比,今年更多的礼品买家可能会在小型企业星期六购物。


专为小型企业举办的年度活动始于 2010 年。对于无法与大型零售商的销售竞争的夫妻店来说,这是一个受欢迎的解脱。


“黑色星期五对我来说并没有太大的意义,因为每个人都希望东西能有 50% 到 80% 的折扣,而我不能提供,”Queen 说。


这是因为小商店通常没有多少盈利空间。在洛杉矶拥有戴安娜精品店的戴安娜·卡拉汉 (Diana Callahan) 说,人们被吸引到像她这样的商店是因为他们正在寻找独特的商品和一对一的客户服务。


“It’s the personal touch,” she said. “When people come in, we know them. We know their dogs.”


Ted Rossman, senior industry analyst at Bankrate, told CBS News that “people recognize how hard it is to be a small local retailer.”


“And a lot of people have tried to keep them afloat,” he added.


Still, he cautions that inflation will ultimately determine how well small businesses do during the holidays.


“Even if prices are up, that doesn’t necessarily mean that profits are up because the rent probably cost more, utilities probably cost more,” said Rossman. “They don’t want to give their customers too much sticker shock, but they also need to cover their own increased costs.”


Still, some analysts caution that inflation will ultimately determine how well small businesses do during the holidays.


“Even if prices are up, that doesn’t necessarily mean that profits are up because the rent probably cost more, utilities probably cost more,” said Ted Rossman, chief industry analyst at Bankrate. “They don’t want to give their customers too much sticker shock, but they also need to cover their own increased costs.”


Whether you’re planning to do holiday shopping at small stores or major retailers, experts say finding the best deals includes doing research, using an online price tracker, and checking if the store has a price-matching policy. They say you may not want to hold out for too long, because retailers have already slashed prices significantly.



乔纳森维格里奥蒂


乔纳森维格里奥蒂


乔纳森·维格里奥蒂 (Jonathan Vigliotti) 是驻洛杉矶的 CBS 新闻记者。他之前曾担任该网络伦敦分社的驻外记者。


感谢阅读 CBS 新闻。


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Source: https://www.cbsnews.com/news/small-business-saturday-shoppers-spend-more-black-friday-holiday-season/

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