Before hitting like or retweet on a post about the protests, it’s important to know that the accounts you are following are trustworthy. From aviator statues to colorful mosaics, airports around the country feature a variety of art that is unique to their communities. It has launched a survey to ascertain the demand and expectations of professionals and organisations as part of its #Move2Kerala campaign..Kerala IT Parks. Survey. work-near-home. work-from-home.Business News. Finance News It’s common for prospects to contact multiple agents when they need help. So, why pick you? Here are nine tips to help you hold on to those precious leads
Before hitting like or retweet on a post about the protests, it’s important to know that the accounts you are following are trustworthy.
With the combination of camera phones and social media, more people than ever are being made aware of incidents of police brutality and racial inequality, and of the protests they have touched off.But making sense of the deluge of posts in the present moment can be difficult.
Misleading posts and images can quickly go viral. For example, a widely shared photo on Twitter of a McDonald’s set ablaze was supposedly taken at the beginning of the Minneapolis protests after George Floyd’s death. But the picture was, in fact, of a restaurant that burned down in Pennsylvania four years ago.
And once an image has been shared countless times, its origin story becomes totally lost and the false narrative takes hold. So how can you judge an account’s accuracy and make sure it’s trustworthy?
To help judge the veracity of a text post or an image, go to the main page of the account in question, and read the bio and look at previous content. If an account seems to be posting at random, that should be an immediate red flag.
Focus on accounts that provide up-to-date and — even better — live content. Some accounts will “go live” during a protest, which can help you dodge the trap of viewing recently uploaded images that aren’t actually recent. Also take note of the account’s engagement with followers, which shows you how knowledgeable its creator is — and gives a sense of how essential he or she views the content to be.
Look for accounts that communicate new updates to followers, like changes on recent posts and breaking news. This often creates a beneficial feedback loop where the community keeps the account abreast of what’s happening, and then those updates will be relayed to followers.
One example of a reliable Instagram account is @JusticeForGeorgeNYC, which was created a few days after Mr. Floyd’s death. The page has quickly become known as a place to find accurate information about when and where marches and protests are happening in New York City.
As the account grew to have more than 180,000 followers, its creators realized that they had an immense responsibility to ensure that it only provided information that was helpful, empowering and authentic.
“We try to vet each event as carefully as possible,” a spokesperson for the group said in an email. “Like much of the movement, @JusticeForGeorgeNYC is a grass roots effort.” The creators have relationships with a range of organizations and individual activists who tell them of planned events; followers also send information about gatherings as they are planned. (You can also find @JusticeForGeorgeNYC on Twitter and Facebook.)
But systemic injustices, police brutality and racial inequities aren’t things that just started happening, of course. So when judging which accounts to follow, pay attention to those that have been doing the work before this moment. If you’re scrolling through an account and all you see is one or two posts about protests, you might want to rethink considering it as a dependable source.
Color of Change is an online group that started in 2005 whose strategy is to inform, contextualize, inspire and activate. In addition to its website, the group, which has 1.7 million members, is active on various social media platforms. One of its missions is to promote user-generated content on its YourVoice platform, a way for members to engage and elevate their voices around Color of Change’s campaigns. “Everything is vetted and discussed before it’s published,” a spokeswoman explained via email.
You can also follow noted educators and artists within a given movement. In this case, that could be Ibram X. Kendi, the author and the founding director of the Antiracist Research & Policy Center. As a historian, Dr. Kendi provides both in-depth information and explanation of complex issues that some readers may not fully understand or were never taught. (On Instagram, @ibramxk; on Twitter, @DrIbram.)
Or check out the photographer Laylah Amatullah Barrayn, who has been using her Instagram account, @laylahb, to capture moments from the protests in Minneapolis.
Black photographers like Ms. Barrayn act as the eyes of the movement, telling the story in ways that let followers comprehend the moments while highlighting communities and experiences that aren’t always shared.
Author: Pierre-Antoine Louis
Commission starts work on art selection for new Prescott Airport terminal
Originally Published: June 13, 2020 7:34 p.m.
To view this content you must be logged in as a subscriber.
FOR 12 MONTHS
FOR 24 HOURS
Print and Digital combo plans also available.
ALREADY A PRINT SUBSCRIBER?
Work-Near-Home: IT parks-Kerala launches survey to ascertain demand for workspaces in post COVID-19 era
Thiruvananthapuram: With workspaces getting reimagined amid the Covid-19 pandemic, IT Parks-Kerala is all set to modify the state into a major global digital hub that offers efficient, uninterrupted and productive work.
It has launched a survey to ascertain the demand and expectations of professionals and organisations as part of its #Move2Kerala campaign.
The online survey, available at https://bit.ly/2UB2Ezr. addresses the workforce and entrepreneurs and takes into account the growing trend of re-imagining the workspace that began before the upheaval triggered by the pandemic, with establishments recognizing the potential, including economic advantages, of remote working and work from home.
“This survey seeks to gauge the interest and scope of co-working spaces in Kerala to facilitate an effective mix of work-near-home and work-from-home for professionals in various co-working spaces being planned by Technopark”, M Sivasankar, Principal Secretary, Electronics and IT, said in a release.
Earlier, Chief Minister Pinarayi Vijayan had assured seamless high-width Internet connection for IT sector employees working from home due to restrictions caused by the pandemic.
He had also suggested that companies create “work-sharing benches” to pool their human resources.
Catering to the demands of home-bound professionals and entrepreneurs, the state has plans to create a network of virtual and physical work-near-home co-working spaces.
The IT sector of Kerala is all set to receive a big boost with the commissioning of Kerala Fibre Optic Network, K-Fon, by end of this year.
“The Kerala model is already known across the world for being resilient against natural calamities and pandemics, and is considered one of the safest destinations.
The working spaces being offered by Kerala are the most ideal and conducive as they lay great emphasis on environmental and sustainable parameters”, Sasi Pilachery Meethal, CEO of IT Parks said.
The demand for co-working space is set to go up substantially with a steep increase in the number of start- ups, especially in advanced sectors like space technology, robotics, Artificial Intelligence and data analytics, he said.
IT Parks-Kerala comprises Technopark in Thiruvananthapuram, Infopark, Kochi and Cyberpark, Kozhikode.
(With PTI inputs.)
9 tips for making online leads ‘stick’ with you
Virtual open houses, digital closings, conversations from behind face masks — what productivity looks like for real estate agents this summer covers new terrain for all of us. All June, Inman surveys the New Productivity: the tools, skills and insights needed to make it work now.
Online leads are tricky. Getting an internet lead to “stick” with you is becoming harder every year. It’s common for prospective clients who shop online to contact multiple agents when they need help. So, why would they pick you when there are so many other options to choose from? Let’s talk about it.
If you can implement the tips below, you’ll likely see your conversion rates spike. Taking time to work on your “stickiness” can produce impressive results to your bottom line. Online leads aren’t cheap, so doing the work that will become your “glue” is very cost-effective. Here are nine tips to help you hold on to those precious online leads
There is no better way to make your leads stick with you than to have “sticky” content.
Sticky content is what makes people stop scrolling on Facebook. It’s what makes people go 20 pages deep into your website and then submit a showing request. It’s what causes people to be excited to meet you for the first time after finding you on Zillow and researching you online.
Your content is the lens through which consumers perceive your value. You could be the best agent in the world, but if your online content is weak, no one will reach out to you. The stickier your content, the less you’ll have to fight to convert.
As you probably know, video is currently the most consumed form of content online. If you can make a video to explain your material, your message will be more memorable. Having unique graphics and an easy-to-follow layout help as well.
You might be buying leads online and don’t feel that this point is relevant to you. The truth is, many people will Google your name before contacting you these days. The strength of the content they see when they search your name could make or break your chances of ever hearing from them.
Just having a few good “sticky” posts online is not enough. You really need to show up in as many places as possible. If consumers land on your website and view 10 pages and then jump on Facebook and see a video of you, they are much more likely to remember you. If you just have one beautiful webpage that displays market stats, but you’re not found anywhere else, you’re likely to be forgotten about.
It’s important to have a strategy to spread your content across Facebook, Instagram, Google, Zillow and any other major website that consumers use. When people see you everywhere, they’ll feel safer hiring you. When homebuyers send you a showing request through Zillow and then see a 5-star review of you on Instagram, it creates trust and puts you to the top of their list.
As you’re spreading content around the internet, it’s important that all of your branding is cohesive. Try to use the same logos, fonts, colors and headshots on everything you create. The consistency of your marketing will make you more memorable.
If your marketing is typically “loud,” then keep it loud throughout. If you prefer the minimalist style, then use that style on all of your materials. Just pick one style and commit to it. Consistency suggests professionalism and organization.
It can take years to truly dial in your marketing style, so be patient. Just know that the more homogeneous of all your marketing is, the more adhesive your messaging will be, which increases lead conversion. Finding a uniform style for your emails, marketing materials, webpages, blog posts, yard signs and business cards will increase your stickiness with online leads.
Speed to lead is one of the most important aspects of online lead conversion. This topic gets brought up daily in agent groups on Facebook because it’s so important. Every second that you wait to respond to a lead, your chances of working with them diminish.
When you respond fast, you appear interested in them and distinguish yourself from the competition. It keeps them from moving on to the next agent. When you respond the next day, it makes them feel unimportant. Remember the wise words of Ricky Bobby: If you ain’t first, you’re last.
Once you reach out to that lead, try not to oversell yourself. Chances are, they really don’t care about you in that moment. You’ll get your chance to shine soon. Just be patient, and try to listen more than you talk right at first. Make the conversation all about them and very little about you. Online leads tend to stick to professionals that offer value before accolades.
Consumers are more sensitive to sales pitches now than at any point in history. They are more concerned with you knowing about them than with them knowing about you. This is the nature of internet leads. Once they know that you can help them, they’ll be more interested in you. Listening well creates a good adhesive between you and the client during those first few conversations.
When you reach out to online leads, be ready to take notes. When I am responding to an internet lead, I have my customer relationship management (CRM) opened up and ready for info. I’ll jot down family member names and ages if they come up, along with job details, current living situations, timelines, concerns and anything that will help me connect to that lead again later. I will then echo the info back to them so that they know I was paying attention.
If an online lead mentions that their 2-year-old son named Tyler will be joining them for the showing, you’ll seem like a true pro if you call Tyler by his name when you meet in person. Every detail that you can capture and then echo to your clients shows that you are attentive and that they are the star of the show. This will make you super sticky.
Some leads are months or years out from being ready to buy or sell a home. To keep these leads in your pipeline and not lose them, you’ll need a way to remind them that you exist. Email drip campaigns are a great tool for this.
If you meet a first-time buyer who needs six months to repair their credit, you can create a bi-weekly email drip for first-time buyers and assign it to them. Every two weeks, they will be reminded of you. Even if they don’t open the email, simply seeing your name in their inbox is valuable. You might be tempted to create one overarching email drip campaign for all leads, but you’ll get weak results this way. I learned this the hard way.
Identify different groups that you can market to, and then make campaigns designed just for them. Some email drip campaign groups might include first-time buyers, sellers in a certain neighborhood, luxury buyers, luxury sellers, investors, out-of-state buyers, military clients, etc. The goal is to make each email feel catered to the person receiving it.
Another great way to make a lasting impression is through social media marketing and retargeting. You can create social media ads targeted toward people who have been on your website, or who watched your video on YouTube. Retargeting people who are already familiar with you is one of the least expensive forms of advertising online.
Currently, Facebook is the No. 1 online marketing platform, but YouTube is slowly gaining traction. Instagram can be a good source as well. I’ve been using Facebook retargeting for years. It’s too easy and inexpensive not to use, in my opinion. It’s great for reminding people who you are, which makes you more sticky with each impression.
The two previous points above mentioned automated ways to follow up with online leads, however, it’s important to avoid relying too heavily on automation. An automated email will never compete with a personal conversation. To keep those long-term leads from slipping away, you’ll need to remind them that you have not forgotten about them. A quick personal check-in can go a long way toward increasing your stickiness.
When I talk to an online lead, I always tag them in my CRM to remind myself to reach out again. Without that alert, I will never remember to check in. When my alert goes off, I will call or text the lead personally to touch base with them.
This is one of the most important pieces to the follow-up puzzle. It’s also one of the least executed pieces of that puzzle. Agents often dread calling leads, but the ones who call experience the biggest payoff.
Andrew Fortune is the owner and managing broker of Great Colorado Homes, Inc. Connect with him on Facebook.
Andrew Fortune |
June 13, 2020